A multidisciplinary visual artist / designer based in Vancouver, working at the intersection of storytelling, interface design, and digital media.

Founding Roller's Studio in 1997 as a personal creative identity — one that continues to evolve across my client work, collaborative projects, and independent art practice. My past clients include TELUS, the Jim Pattison Group, Shopify Esports, and Chip Wilson’s Foundation, while I continue to explore new creative challenges.



Over the last two decades, I have built a diverse creative career spanning advertising, print, industrial design, and digital product development. Since entering the tech and gaming industry in 2010, I have expanded from a 2D artist to a full-stack UI/UX designer. This practice also includes concept development, visual storytelling, and brand-forward design solutions.



My commercial and personal work often blends across mediums, driven by a consistent focus on storytelling, particularly narratives that center the underdog, the overlooked, and the human beneath the interface. From painting and illustration to UI systems and motion, my projects reflect a deep interest in the emotional potential of visual design.



Joe “masaro” Gianoglio